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quadrator

Projects: rebranding, including repositioning, visual identity redesign, institutional material and website.

Year: 2022

Quadrattor is a square industry with more than a decade in the market located in Mogi das Cruzes -SP. The main challenge facing the business was to differentiate itself in the market, to reach higher tickets and its ideal customer.

 

 Through a rebranding project, we helped them define their differentials in the market, taking into account the most relevant characteristics of this brand's identity, including its empathetic, reliable and highly _cc781905-5cde-3194 -bb3b-136bad5cf58d_ technique.

Construction of the symbol and its meaning 

To build the main symbol of the brand, we sought out millennial references: the flower of life and the star. 

 

The flower of life translates the empathic aspect of the brand, which believes that we are all one and that is why we should care about others. The stars represent illumination amidst the shadows, connection with the divine and it is a symbol already present in our subconscious when we think of excellence

Rebranding Quadrattor Esquadrias I Identidade visual e Website
Rebranding Quadrattor Esquadrias I Identidade visual e Website
Rebranding Quadrattor Esquadrias I Identidade visual e Website
Rebranding Quadrattor Esquadrias I Identidade visual e Website

During the work of composing the brand language we also created a tagline:

"Frames that frame life."

 

We were also responsible for creating thebrand's institutional website, including all interface design and writing.

Rebranding Quadrattor Esquadrias I Identidade visual e Website
Rebranding Quadrattor Esquadrias I Identidade visual e Website
Rebranding Quadrattor Esquadrias I Identidade visual e Website
Rebranding Quadrattor Esquadrias I Identidade visual e Website

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