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Seed 4 Seed

Projects: rebranding, including repositioning, visual identity redesign, institutional material and website.

Year: 2022

Rebranding SEED 4 SEED I Identidade Visual

About the project

Seed 4 Seed is an agritech, startup located in the interior of Rio de Janeiro with an innovative solution for the seed market: seed analysis through artificial intelligence.

Right from the briefing, we understood the uniqueness and impact of the solution offered by the brand and the need to create a unique visual language that would support differentiation from competitors, so the main challenge and opportunity was the fact that we created something unique and totally different from competitors but that even so would talk to the agro, lab and tech markets.

Rebranding SEED 4 SEED I Identidade Visual

strategy and solution

Running away from clichés in all these areas, we found the solution in colors present in nature and made them more fluid and flourishing, creating unique graphics that serve as a basis for applications.

 

The entire symbolic universe, on the other hand, stems from one of the communication biases that we developed in the project, which materializes in a sentence: the seed is the infinite link of life.

 

From this we created wordmark , lettermark and developments that represent this continuity through the initial of the brand (S) and at the same time translate the greatest benefits offered by the analysis that is much more assertive and allows the continuity of the species with less effort and more efficiency.

Rebranding SEED 4 SEED I Identidade Visual

symbol and construction

One of the brand's symbols is the “flower of seeds”, which represents all stages of its development and connects with the brand's value proposition: allowing the seeds to germinate until they flower.

Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual
Rebranding SEED 4 SEED I Identidade Visual

We approached Kangoo with the desire for a unique brand, totally different from anything that exists in our industry and that would represent the change that SEED4SEED proposes for the future of the industry.

The service we received was beyond our expectations. The professionalism, dedication and attention of the team is incredible. Not to mention the creativity and ability to think outside the box. The result was surprising and completely in line with what we expected for our brand.

We highly recommend Kangoo's work to anyone looking to build a unique brand and expect excellent service.

Mariá M. Amorim da Hora and Isabela Mores Amorim

Co-founders of SEED4SEED

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