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Studio Raízes

Projects: brand strategy, naming and visual identity.

Year: 2022

Identidade visual I Raízes Arquitetura e interiores

With the fundamental purpose of connecting people to their deepest and real needs, the studio puts individual issues on the agenda and idealizes spaces that favor the development of the individual who occupies and builds himself as he occupies these spaces.

Every creation of the brand originated from this purpose identified by us during the briefing and its welcoming, empathetic and emotional personality.

From the naming we start from a clear allusion, just as in the trees the studio starts from the roots to nourish what is most beautiful and visible to the eyes, in the tree the crown and the fruit and in the studio the inhabited space. The typographic logo reflects this concept on the tails and the symbol represents the home sustained  by roots and the inner self.

Identidade visual I Raízes Arquitetura e interiores
Identidade visual I Raízes Arquitetura e interiores
Identidade visual I Raízes Arquitetura e interiores
Identidade visual I Raízes Arquitetura e interiores

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