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Valdir Machado

Projects: brand strategy and visual identity.

Year: 2023

Identidade visual - Médico Valdir Machado

Valdir Machado is a gynecologist specializing in intimate aesthetics.

The main objective of this project was to create a unique identity in a market where most doctors' communication revolves around the same elements: feminine silhouettes, pink tones, pastel tones.

The solution found was to differentiate the identity through a monogram (VM) with formal bases in the female womb, darker colors that are closer to the beauty and cosmetics markets.

Also, always thinking about Valdir's personality, also considering his taste for the classic period, starting from references from that period to create an elegant look n' feel that adapts well to any point of contact.

Identidade visual - Médico Valdir Machado
Identidade visual - Médico Valdir Machado
Identidade visual - Médico Valdir Machado
Identidade visual - Médico Valdir Machado
Identidade visual - Médico Valdir Machado
Identidade visual - Médico Valdir Machado
Identidade visual - Médico Valdir Machado
Identidade visual - Médico Valdir Machado

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